What was the best-selling health book in 2021?
2022.01.01
Happy New Year!
I wish you all the best this year.
The annual bestseller list for 2021 has just been announced by major book distributors,
Nippan and Tohan. Here are some of the health-related books that were read by a great many people.
The top 10 health books in practical use
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According to the Nippan survey, the following three health books made the top ten list of practical books category.
For your information, the counting of book sales period is from November 24, 2020 to November 21, 2021.
No. 5 “Interesting Illustrations That Will Make You Sleepless: The Story of the Autonomic Nervous System” (Hiroyuki Kobayashi, Nihon Bungeisha)
No. 7 “Resetting Intraocular Pressure” (Rokan Shimizu, Asuka Shinsha)
No. 10 “The Miracle Head Massage That Lifts Your Face in 10 Seconds” (Hiroi Muraki, Shufunotomo Co., Ltd.)
On the other hand, according to the Tohan survey, the following health books made it into the top 10 practical books category.
The counting of sales period for these books was also from November 24, 2020 to November 21, 2021.
No. 4 “Resetting Intraocular Pressure” (Rokan Shimizu, Nihon Bungeisha)
No. 5 “Interesting Illustrations That Will Make You Sleepless: The Story of the Autonomic Nervous System” (Hiroyuki Kobayashi, Nihon Bungeisha)
No. 7 “The Miracle Head Massage that Lifts Your Face in 10 Seconds” (Hiroi Muraki, Shufunotomo)
No. 8 “‘Hunger’ is a powerful medicine” (Atsushi Aoki, Ascom)
No. 9 “Overcoming Scoliosis on Your Own! The Latest 1-minute Exercises Taught by a
Great Lower Back Doctor” (Shin-ichi Kikuchi et al., Bunkyosha)
No. 10 “Lifelong practical book on nutrition” (supervised by Kaoruko Iida and Ai Teramoto,
Seitosha)
Three books that caused a sensation during the Covid pandemic
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When I compare the “Nippan survey” with the “Tohan survey,” the ranking changes unexpectedly. Of these, three books are common: “Interesting Illustrations That Will Make You Sleepless: The Story of the Autonomic Nervous System,” “Resetting Eye Pressure,” and “The Miracle Head Massage that Lifts Your Face in 10 Seconds.
There have been many books on the autonomic nervous system, and quite a few of them have become best sellers, including the book by the author, Dr. Kobayashi. Among them, this book briefly teaches the basics of what the autonomic nervous system is and how to regulate it (lifestyle, diet, mental strength, and exercise) in a single two-page spread.
In the stressful world of coronary heart disease, many people may be experiencing problems such as excessive sympathetic nervous system activity.
The book “Resetting Intraocular Pressure” is an introduction to self-massage methods for eye problems such as dry eyes, eyestrain and poor eyesight. It is based on the fact that more and more people are complaining of eye problems due to remote work and staying home during the Covid period.
The other book, “The Miracle Head Massage That Lifts Your Face in 10 Seconds,” introduces self-massage (head massage) methods for sagging cheeks, upper eyelids, and face lines, the three major factors that make a face look old. The book has an impressive cover with a large photo of a woman in profile.
This book has also gone through several editions due to the response from readers who say that they can feel their faces aging from living with wearing masks during the Covid pandemic.
Looking at it overall, the fact that people’s lifestyles have changed due to the Covid pandemic may relate to these book sales.